I joined Peapod about six months ago. One of the major reasons I took the job is that the development team gave me the impression of social responsibility the first time I met them. I’ve never seen any other company like Peapod has a strong requirement for making the application accessible for everyone. In the last major release, Peapod even hired a third party to audit the website to make sure that we’re WCAG Level AA compliant, and the QA team is keeping the same promise by going through the hassles to test for all of the following releases. Why do we care about web accessibility, and how do we do it?